SIGN OFF ADVICE TO DEVS
TL:DR Start talking about your game before it comes out
We know it’s a pain doing outreach on top of building a game. Squashing 100 new bugs in your build all while checking if those YouTuber emails with broken English are real is a massive task.
BUT DON't LEAVE YOUR PR and MARKETING for Right before the game comes out.
By then it’s often too late and you’re just another game on the store front. Start finding and building your audience now.
If you have something worth showing, do it. Be proud of it and start getting fans on-board your little hype train.